Litigation may ensue for a variety of reasons. They may include a breach of agreement (written or verbal), a violation of rights, economic damages, or numerous other items where the parties fail to reach an amicable solution regarding a dispute. When an impasse is reached, the plaintiff (the party seeking a resolution) may decide use the legal system to obtain results. While waging a legal fight might be the best means to seek the desired outcome, the process is complicated and sometimes lengthy. In most cases, a favorable outcome will require the skill, knowledge, and experience of a trial attorney. Not all attorneys do trial work.
Although an individual may choose to represent himself or herself in a trial, the same is not true of a corporation. Companies are considered separate entities (apart from their partners or shareholders). As such, an individual cannot legally represent their company (even as the only shareholder). To represent any entity other than oneself requires an attorney licensed in the state where the case is to be tried.