Starting a business is an exciting and wonderful prospect for so many individuals. It is risky, but the reward can be more than worth it. That being said, if you do not know the legal implications of your actions as a business owner and operator, you may be shooting yourself in the foot right out of the gate. Read on to learn more about some basic laws pertaining to businesses.
This should go without saying but, as a business owner, you must make sure your ads are not deceptive. Your ads must be supported by evidence. The FTC describes deceptive advertising material as:
- ‘Likely to mislead consumers acting reasonably under the circumstances’;
- Misrepresents or omits information that ‘is important to a consumer’s decision to buy or use a product’.